Small businesses gain from the community and tourism shopping locally. Small Business Saturday is dedicated to supporting local small businesses nationwide. In La Jolla, we are proud to have many small businesses to support! Small boutique shops such as Hi Sweetheart, Swoon and Midori Bikinis are some of our local favorites. La Jolla also has many small restaurants that the community can support! Dukes La Jolla, Jose's Courtroom, Coffee Cup and Deli-icious are some of the popular eateries in the village. We encourage you to try local, enjoy some of the staples here in La Jolla!